COLD BREW TEA PACKETS
PACKAGING/MARKETING
Tiesta Tea wanted to offer a more convenient and delicious way to brew up loose leaf tea so they developed a proprietary germ reduction process that would allow their teas to be cold brewed safely and easily for commercial food service consumption.
The Challenge: Introducing an entirely new way of brewing loose leaf tea to consumers and educating them on the benefits of cold brewing tea vs. hot brewing tea. Create
The Solution: Keep the design and messaging simple, just like the product. Simply drop 1 packet into any 2-quart pitcher and let it steep in your fridge for a minimum of two hours.
PACKAGING/MARKETING
Tiesta Tea wanted to offer a more convenient and delicious way to brew up loose leaf tea so they developed a proprietary germ reduction process that would allow their teas to be cold brewed safely and easily for commercial food service consumption.
The Challenge: Introducing an entirely new way of brewing loose leaf tea to consumers and educating them on the benefits of cold brewing tea vs. hot brewing tea. Create
The Solution: Keep the design and messaging simple, just like the product. Simply drop 1 packet into any 2-quart pitcher and let it steep in your fridge for a minimum of two hours.
PDP Images for tiestatea.com and Amazon
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Video Shot by Marcin Cymmer and Edited by Eric Weber
