TIESTA TEA SUPERIOR GRADE MATCHA
PACKAGING/VISUAL IDENTITY
Made from the finest ground green tea leaves, Tiesta Tea's Superior Grade matcha is here to rejuvenate. With health-boosting benefits and a smooth taste, matcha energizes your mind while also helping it maintain focus and concentration.
Matcha has been a tradition in Japanese culture for hundreds of years, and we wanted to honor that tradition by telling matcha's story and it's incredible health benefits through our packaging.
Even though matcha is a very delicate and complicated product to make, I wanted to keep this design as simple, informative, and capturing as possible. This is done through the bright green packaging to reflect the color of matcha, big bold text and a call out to health benefits on the front and back of the packaging.
MATCHA LAUNCHED IN SAFEWAY/ALBERTSONS, KROGER, AND AHOLD/DELHAIZE IN 2019 AND IS NOW CONSISTENTLY IN THE TOP 20% OF THE ENTIRE TEA CATEGORY SALES BY SKU.
POP Packaging Display Design
PDP Images for Amazon and tiestatea.com
Matcha Education Video. Filmed and Edited by Dane Beedy
12oz Label Design
POP Bulk Tray Display for Costco
Matcha Sell Sheet
Static Ads for Social Media
Sale Video Edit For Social Media
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