TIESTA TEA RTD COLD BREW TEA
PACKAGING/VISUAL IDENTITY
Knowing that our brand is rooted in quality, function and flavor, Target approached Tiesta Tea in 2017 to create a premium cold brewed loose leaf tea to provide consumers with a healthier low sugar beverage that tastes great, and has functional benefits.
The goal of the label and bottle design was to translate the simplicity, natural health benefits, philanthropic impact, and premium quality of our tea, while adhering to a craft feel and a fun, thirst-quenching vibe.
I made strong callouts to our biggest points of differentiation while keeping it bold, groovy, and fun through strong typography, bright colors, and wavy curves.
AFTER 6 MONTHS OF BEING ON SHELF IN 1000 TARGET STORES, WE EXPANDED TO 100% TARGET STORE PLACEMENT. FROM JANUARY 2018 TO MARCH 2019, SALES PER FLAVOR PER STORE GREW 110%.
A PORTION OF EVERY COLD BREW TEA BOTTLE SOLD HELPS BUILD WATER WELLS FOR TIESTA TEA'S HIBISCUS FARMING COMMUNITIES IN NIGERIA.
Tiesta Tea believes that having easy access to clean water is an important human right, so we created the Living Well Project, a program dedicated to installing water wells in farming villages throughout Nigeria.
From 2017 to 2021, Tiesta Tea was able to construct three water wells throughout Nigeria, supplying 10,000+ people with clean and accessible drinking water. 
Tiesta Tea partnered with World Cup champion Julie Hertz and Superbowl Champion Zach Hertz for influencer marketing.
The product line built to over 15,000 points of distribution within 24 months and expanded to an additional larger format size in over 1000 Kroger stores.
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