TIESTA TEA BRANDING UPDATE
PACKAGING/VISUAL IDENTITY
PACKAGING/VISUAL IDENTITY
Tiesta Tea is on a mission to create quality loose leaf tea beverages with premium ingredients that taste good and do good.
The challenge: Simplify and streamline the communication on their packaging to better communicate what their product is, what it will do for you, and highlight the superior quality of their product.
The Solution: We restructured the order of communication to be more consistent and easier to understand. A secondary color was added to each front label to help consumers differentiate between function and flavor. The window on the front of the pouch was extended to the entire bottom half of the packaging to better show off the natural beauty of the loose leaf tea.
LIVE LOOSE WITH TIESTA TEA
What’s our secret? We use only loose leaf tea in our products and source the highest quality ingredients from around the world. We expertly blend ingredients in creative ways to get the best flavor and health benefits of any type of tea. All the stuff you want, none of the stuff you don’t.
Video Shot and Directed By Neighborhood Creative
PDP Images for Amazon and tiestatea.com
Static Ads for Social Media
Motion Graphic Ads For Social Media
POS Display For Food Service
B2B Sell Sheet
